With the popularity and advancements in digital marketing, a lot of people got to know what SEO is all about – even people who don’t work for a SEO agency london know some of the optimization principles and apply them in their websites. However, there is another, less popular term, which goes hand in hand with SEO and is an inevitable part of the online marketing for every business. That is SMO – Social Media Optimization.
Social Media Optimization is just as important as Search Engines Optimization. There are three main aspects of SMO – using the social networks for interacting with your customers in the best possible way, making your business more popular and well known and building an online presence, which requires maintaining your online reputation. So as you may guess, maintain SMO on these three levels is really a time-consuming process. At the beginning, when your Facebook page, Twitter profile, Tumblr blog, etc. are not yet well-developed and have a few likes/followers only, you will be able to carry out SMO on your own. However, once you start dealing with thousands of people, you will feel the need to outsource a part of the process, or the whole process, to a reputation management company or a PPC agency london.
Of course, as mentioned above, SMO is not only about responding to customers’ messages and posting interesting contents. Of course, these two aspects of the social media optimization are really important, but the third one – building your online presence and keeping it in shape, is as much significant. The reasons is that people who get to know more about your business from your social media profiles will want to get some objective information from a resource that is not developed by you. Hence the importance of your online reputation. Of course, you cannot expect that it will be absolutely positive – there will always be some negative comments or unsatisfied customers. The good news is that you can do something about it. This third part of your SMO campaign should be outsourced to a capable reputation management company that can monitor the web for feedback and reviews of your business and respond to them in an appropriate manner. If the comments are fake, the company will manage to prove that. If they are from real customers, the company will apologise on your behalf and will make it clear that if the customer had expressed their concerns directly to you, you would have taken care of them in an appropriate way.
To cut a long story short, SMO (Social Media Marketing) is a powerful tool that can help you develop and broaden your online business, have better communication with your customers and, of course, taking care of your online reputation and good name. All of these elements are crucial and essential for every present-day business, especially now, when people from all over the world trust the internet for everything – from buying a new coffee mug to finding a heart surgeon.